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Melanie Howard
Port of Astoria -
We looked closely at what was out there before making this decision. What gave us confidence in Elite Dynamics is that they understood what running a ...
P3 – AMI Conference

By combining live data with AI for marinas, underpinned by Microsoft technology your teams can identify revenue opportunities early, focus effort where it delivers the most value, and turn insight into measurable results.
See how marinas are using Microsoft Copilot + EliteMarinas to unlock new revenue, reduce admin and make smarter commercial decisions. This is not a generic demo. We’ll show how AI applies to your berths, contracts, pricing and cashflow.
What operators usually ask us
Bring together booking, occupancy, and customer spend data to create a live view of performance. This makes early changes in demand visible while there’s still time to respond.
AI analyses patterns in the data to explain why changes are happening and identifies the customers and actions most likely to influence the outcome.
Targeted offers are triggered and sent directly to the right customers, driving bookings, protecting occupancy, and creating measurable revenue impact.
Most marinas can access standard reports covering occupancy, enquiries, income, arrears, and works. These reports are valuable — but they’re often produced after the fact, pulled from multiple systems, or reliant on manual updates.
By the time trends appear clearly in a report, the opportunity to influence the outcome has often narrowed.
Reports are generated daily, weekly, or month-end
Data often lives across spreadsheets and systems
Teams spend time compiling numbers instead of acting on them
Emerging issues are visible — just not always early enough
Revenue decisions rely on experience rather than signals
Reporting tells you what happened. Business Intelligence shows you what’s happening now.
Business Intelligence brings your operational, financial, and customer data together into a single, live view of the marina. Occupancy, enquiries, income, debt, and activity update in near real time, giving teams shared visibility and a common understanding of performance.
Live dashboards across commercial and operational areas
A single source of truth for decision-making
Earlier visibility of risks and opportunities
Less time spent producing reports
More confidence in the numbers
BI gives you clarity. AI gives you direction.
With live data in place, AI can identify patterns, highlight risks, and recommend where attention will have the biggest impact. Instead of scanning dashboards and reports, teams are guided toward the actions that matter most.
Identify customers at risk of churn or arrears
Highlight enquiries most likely to convert
Surface utilisation gaps and revenue leakage
Recommend next-best actions for teams
Support better decisions without adding admin
AI doesn’t replace judgement — it helps teams act sooner and with confidence.
Marina teams often spot booking slowdowns when it’s already too late to influence the outcome. By combining live occupancy insight with AI-driven analysis, you can identify your most loyal customers, deliver targeted offers directly to their phones, and convert those early signals into booked berths, without mass discounting or extra admin.
Most marina systems rely heavily on integrations just to manage daily tasks. EliteMarinas is built natively on Microsoft Dynamics 365, giving you a single, connected platform for core operations— with optional third-party integrations where they genuinely add value.
Track the impact from insight to action to booking, giving you confidence in what works and a model you can reuse season after season.
Automate analysis, audience selection, and delivery so teams spend less time preparing data and more time acting on it.
Trigger targeted, evidence-based offers that encourage commitment while maintaining rate integrity and long-term value.
Use live data and AI analysis to prioritise high-value customers, so your team’s effort goes where it delivers the biggest return.
Spot booking and occupancy signals early enough to change the outcome, not just explain it after the season has moved on.
Ensure nothing is missed by linking chargeable work directly to finance, so every job is accounted for and invoiced without delay.
Use intelligent filters to see which berths are free, who’s due in or out and where boats are currently located, making operations more fluid and proactive.
We looked closely at what was out there before making this decision. What gave us confidence in Elite Dynamics is that they understood what running a ...
We looked closely at what was out there before making this decision. What gave us confidence in Elite Dynamics is that they understood what running a port actually involves, not just running a business. Getting that time back means my team can focus on our community instead of the paperwork.
Our previous systems simply weren’t designed for the scale and turnover of our operations. Staff were frustrated, customers were frustrated, and we we...
Our previous systems simply weren’t designed for the scale and turnover of our operations. Staff were frustrated, customers were frustrated, and we were spending huge amounts of time patching problems instead of serving people. With Elite Dynamics, we have found a solution provider that understands our business model and with EliteMarinas, we have found a solution that efficiently support each departments business processes. It integrates seamlessly with Microsoft Business Central, it will save us an estimated $140,000 to $180,000 a year in staff time and efficiencies and gives us the tools to deliver the kind of customer experience our community expects. For me, the real win is that it will bring all sides of the Port together – commercial, recreational, and international – into one cohesive system.
For us, moving to EliteMarinas was not just about choosing a new system. It was about reducing risk, removing duplicated data handling and creating a ...
For us, moving to EliteMarinas was not just about choosing a new system. It was about reducing risk, removing duplicated data handling and creating a more connected foundation for the future of ABC Leisure. The Elite team took the time to understand our requirements and demonstrate how the platform could support the way our business works across multiple locations. Backed by Microsoft, EliteMarinas gives us confidence in the security, stability and long-term development of the platform. The value is in reducing manual workarounds, improving how information is managed and creating more capacity across the business as we continue to grow and expand.
We chose EliteMarinas because it offers the integration, automation, and scalability we need to take Ayia Napa Marina to the next level. The solution ...
We chose EliteMarinas because it offers the integration, automation, and scalability we need to take Ayia Napa Marina to the next level. The solution aligns perfectly with our vision for operational efficiency and exceptional customer experience. We’re excited to begin implementation and confident this partnership will support our growth ambitions.
EliteMarinas gives us the opportunity to bring together everything from lead and sales management, to bookings, financial controls and on-site operati...
EliteMarinas gives us the opportunity to bring together everything from lead and sales management, to bookings, financial controls and on-site operations. We're particularly excited about the ability to streamline end-of-month reporting, reducing human error across our financial processes and deliver a more efficient experience for both our team and our customers. We've also taken My Elite, which will give us a modern, branded way to connect directly with our customers across our sites, offering self-serve functionality and real-time updates that will further enhance the guest experience.
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