MOLO, part of Storable Marine, is a cloud-based marina management platform used across the US and internationally, focused on core marina, boatyard and yacht club operations such as slip management, service work, POS and invoicing. EliteMarinas, built on Microsoft Dynamics 365, extends this approach by combining marina operations with full financial management, deeper CRM, connected reporting through Power BI and dedicated mobile workflows. For operators looking for one connected foundation across the whole business, EliteMarinas offers a wider platform designed to grow with the marina.

Yes. EliteMarinas is a strong alternative for marina operators evaluating MOLO who want a single connected system across operations, finance, customer relationships and reporting. Where MOLO focuses on core marina and boatyard functionality with integrations to accounting tools like QuickBooks and Xero, EliteMarinas provides native financial management, an integrated CRM and Microsoft-native reporting inside one platform. This is particularly relevant for operators managing multiple sites, more complex commercial models, or those wanting to reduce the number of disconnected systems in the business.

Both EliteMarinas and MOLO offer advanced slip, berth, mooring and storage management with real-time availability, contracts, invoicing and mobile access. EliteMarinas extends this with an interactive marina map, custom attributes for berths and vessels, integrated task scheduling, cost tracking and automated utility metering — all connected directly to finance, CRM and customer engagement modules. The result is complete operational visibility across the marina, without needing to switch between systems or export data.

EliteMarinas provides a complete, native financial management system as part of the platform, whereas MOLO focuses on invoicing, recurring charges and payment processing with integrations out to accounting tools such as QuickBooks and Xero. EliteMarinas includes general, purchase and sales ledgers, bank reconciliation, budgeting, fixed asset management, intercompany processing, multi-currency and multi-tax support (UK VAT, US sales tax, Canadian GST/HST), and full audit trails. For marina groups needing enterprise-grade finance without a separate accounting system, EliteMarinas is the more complete option.

EliteMarinas is designed to support multi-site and multi-company marina groups from a single platform, with consolidated reporting, intercompany invoicing, group-level financial visibility and role-based access across locations. MOLO supports multiple locations but is primarily positioned around single-site and mid-sized operators. For marina groups managing several sites, expanding through acquisition or planning long-term growth, EliteMarinas provides the scalability and connected group-level view that operators typically require.

MOLO offers a strong library of over 80 built-in operational reports covering occupancy, revenue, rentals, service and POS. EliteMarinas takes reporting further by integrating with Microsoft Power BI, providing real-time dashboards that bring operational, customer and financial data together in one environment. Marina teams can drill down from summary dashboards into underlying transactions, compare performance across sites and use forecasting tools to support strategic decisions. For operators who want reporting to inform decisions rather than just describe activity, EliteMarinas provides a deeper analytical foundation.

Yes. EliteMarinas provides dedicated mobile workflows designed specifically for marina and boatyard teams working around the site. This includes dock walks, berth inspections, meter readings, maintenance and service job management, labour time recording and photo and document capture, with both online and offline working. MOLO also offers a mobile app covering point-of-sale, reservations, dock walks and technician time. EliteMarinas focuses on deeper operational workflows and full task management, giving on-site teams a broader set of capabilities from a single mobile experience.

MOLO captures customer profiles, communication history and two-way SMS from within its mobile app. EliteMarinas includes a full CRM built on Microsoft Dynamics 365, connecting customer service, sales, marketing and marina operations in one place. Marina teams can manage leads and sales opportunities, run service cases and follow-ups, and deliver automated, multi-channel customer journeys across email, SMS and WhatsApp. For operators looking to grow revenue through personalised communication and structured sales processes, EliteMarinas provides the deeper CRM foundation.

Yes. EliteMarinas has a proven migration process for marinas moving from other management platforms, including MOLO. Data such as customer records, vessel details, contracts, slip and berth allocations, historical bookings and financial balances can be imported into EliteMarinas during onboarding. The Elite Dynamics implementation team works alongside the marina to plan the transition, minimise disruption and ensure staff are trained and confident before go-live. Most marinas can expect a structured migration with clear milestones and dedicated support throughout.

Marinas choose EliteMarinas when they want one connected platform across operations, finance, CRM, reporting and mobile working, rather than a core operational system with separate accounting, marketing and analytics tools. Built on Microsoft Dynamics 365, EliteMarinas offers enterprise-grade reliability, native Microsoft integration with Power BI, Power Platform and Copilot, and the scalability to support single-site marinas through to multi-location groups. For operators focused on long-term growth, operational efficiency and reducing disconnected processes, EliteMarinas provides a wider foundation for the whole marina business.